Driving traffic to your website can be crucial to your business’ success, but at times SEO can seem a bit like the dark arts! Pandas, penguins…we seem to be increasingly deluged with a whole zoo of new algorithms these days!
While we thoroughly recommend that you use the services of digital marketing experts, we’ve come up with a few top tips to help you along.
Obviously you need to make sure that your website’s content is keyword rich, but how do you know if the words and phrases are commonly used? Use Google’s free Keyword Planner to help you find search volumes and relative keyword ideas. Some SEO plugins (e.g. WordPress’ Yost) will also allow you to see how effective your keywords are.
Try to keep your keywords ambiguous, as this will allow the SEO tool to return more suggestions, some of which you may not have even considered.
While the algorithm for determining page rank is constantly changing, the number and quality of links into your site is always a determining factor in where your page ranks.
Use reputable sites and directories to link back to your site. For example, make sure you’re listed in suitable on-line trade business directories. Some SEO tools will allow you to see how many links your competitors’ sites contain.
It’s important that inbound links to your site go to different pages across it. This allows the search engines to see that your site isn’t a ‘shop-front-phoney’, but rather a valid site with valid content, which will boost your page rank. It also improves your visitors’ experience, because they will land on the page which is relevant to their search term.
These days, content is king. Engaging your visitors is a must, but also, the text should be relevant to the targeted keywords and meta tags. Avoid copying and pasting content from other websites, keyword stuffing and other ‘black hat’ SEO tricks, or you could end up being penalised by Google and lower down the rankings than you ever thought possible!
Sitemaps are sometimes underestimated in terms of SEO, but they’re important. They allow web crawlers to quickly and efficiently search every page of your website. They also make life easier for visitors.
There’s a fair amount of confusion these days as to how relevant meta tags are. While it’s true that meta descriptions and meta keyword tags don’t need to be optimised for Google, that doesn’t mean that they should be ignored!
A web page’s title and meta description are what form the snippet of info which appears in the organic search results, so it’s important to know what to put into them. A good page title tag should be clear and concise, and use industry related keywords. Try using your page name, your brand name and your target keyword phrase e.g. “About us | Rombourne Serviced Offices – quality business centres”.
As a general rule, page titles should be limited to 70 characters; the meta description to 160 characters, and the meta keywords shouldn’t go over 10 phrases.
Use Alt tags for images
Search engines can’t understand images, but they can of course read text, so using Alt tags with your images allows them to be ‘seen’ by the engines. Also it’ll allow people who’ve disabled images in their bowsers, or visually impaired people who visit your site using a screen reader, to know what the images are.
It’s surprising how many people misjudge how important social media is for SEO. Think ‘link-building’. When you have followers on Twitter, Facebook, LinkedIn or any of the other social media sites, what you actually have is a team of people who can share your content, and by doing so, increase your inbound links.
Sure, many of these people aren’t and will never become actual customers, but that’s not the point. The objective is to bring attention to your brand and drive people to your website.
The golden rule of social media which so many people miss, is that’s it social! You have to give and take. Don’t expect to gain any followers if you never interact with other users. Share, talk, comment…be social!
You can find Rombourne’s social media channels by clicking on the relevant icons at the top of our menu bar. Follow us, and we’ll follow you!