The top reasons why you should do business in Swindon

Road map of Swindon showing transport links

Thinking of basing your business in Swindon? We explain why that could be the best decision you make this year.

Nestled just along the M4 corridor from London (which is the commercial capital of Europe), there are many reasons why Swindon is a great place to do business. We have seen some great business relocate from London to Swindon in recent years (such as The National Trust), and it’s long been home to the likes of WH Smith, Nationwide Building Society, Npower, and Virgin Holiday Cruises.

So, why are more companies now choosing to do business in Swindon? As well as its already successful economy, continuous investment means it will continue to thrive, with The Swindon Economic Growth Strategy demonstrating that between 10,400 and 19,600 new jobs will be created by 2026.

Though technically a town, Swindon was also included on a list of 5 ‘Fast Growth Cities’ by Centre for Cities last year, alongside Norwich, Milton Keynes, Cambridge and Oxford.

Starting a business in Swindon is also a better alternative to popular UK cities, such as London, Bristol, and Birmingham, as they’re quickly becoming oversaturated. As a result, you’ll get more bang for your buck by renting an office in Swindon!

Danny Kimber, Managing Director at Responsive Personnel, agrees that there’s many good reasons to do business in the Swindon area. He says:

“Swindon, has for some time been an ideal location for large distribution and manufacturing companies due to the ideal access to the M4/M5 corridor. It’s an ever-growing town, providing a solid base for both skilled and unskilled workers across these industries.

“With ever increasing house prices, we’ve noticed an increase in the relocation of these workers from areas, such as Oxford, Reading, and even London. This is due to both rental prices and house purchase prices being significantly lower in and around the Swindon area.

“We’ve also noticed over the past year or two movement from companies taking on industrial workers full time. Instead, companies are looking to utilise local ‘temp’ agencies to supply workers for specific projects or seasonal work load demands. It also allows companies to save on hidden costs of training large groups of workers. The supplied ‘temp’ option, allows companies to pay as they go, as it were. In the past 6 months, however, we’ve seen these large companies streamline their production and servicing roles, such as call centres utilising both the unused space within industrial buildings, and the local workforce available in the Swindon area.

“These factors, along with the vast industrial areas and potential to expand, makes Swindon an ideal and efficient location for large companies to set up manufacturing, distribution, and customer support centres to service their clients. Large companies, such as B&Q, Honda, Oak Furniture Land and Howard Tenens, to name but a few, have taken full advantage of this over the years, and in my expert opinion I can see a number of key players following suit over the next decade.”

Anita Jaynes, Director of The Business Exchange Swindon & Wilts, has worked in Swindon for 18 years on and off. She chose Swindon as the focus of her magazine because:

“The Business Exchange Swindon & Wiltshire covers the whole of the county, but as Swindon is Wiltshire’s strongest economic centre, a lot of business news is centric to the town. Also, having a strong ‘little black book’ of contacts in Swindon has helped me to secure key advertisers to support the magazine and online offering from the beginning.”

She also adds: “Swindon is an incredibly friendly place to do business. It’s easy to network, with there being a number of key groups meeting on a regular basis. I’ve also found that if clients in the area are happy with your service, they’re incredibly loyal.”

When asked why more businesses are moving from London to Swindon, Derihon Coquard, Global Acquisitions and Business Development Manager at YOURS CLOTHING, says:

“Swindon has been a top target town for businesses for some time now. The town has good motorway and railway links, and the cost of real-estate is much more reasonable than London.

“For YOURS CLOTHING, it has the perfect demographic for our brand, and it pulls customers in from a large catchment area across Wiltshire and beyond. We chose to open a store along Regent Street because of the high footfall, and the fact that it would be near the M&S and Primark anchors.

“Since opening, we’ve been impressed with the performance of our store and would recommend that other retailers come and trade here. The opening day was amazing; it was one of our best openings, with a queue in excess of 150 customers.”

Andy Pringle of Start Your Own Business Ltd, agrees. He says:

“Swindon is a great place to start a business. Not only is there a large local population (180,000 people who might want to buy your goods or service), it has easy access to a wide catchment area along the M4 corridor. The town also has a very supportive start-up community, and you can find out more about this from our guide on starting your own business in Swindon.”

Here are the other top reasons you should do business in Swindon…

It’s within reach of London and other major UK cities

Map showing Swindon and nearby citiesOne of the main reasons to start a business in, or move your existing business to Swindon is due to its location in the ‘M4 Corridor’ (which is adjacent to the M4 motorway). With two junctions on the M4, Swindon is connected to many of the UK’s major towns and cities (including London, Reading, Bath, Bristol, Newport, Cardiff, and Swansea), so it’s easy to do business with companies located throughout the UK.

Prefer to use public transport? Swindon was originally a small railway village, and the home of Swindon Works (which was used to maintain and repair Great Western Railway locomotives before it closed in 1986). Today, the town has great links to the rest of the UK through the Great Western Main Line, and the Golden Valley Line, and it takes just over an hour to travel to London or Cardiff by train.

It’s a ‘centre of innovation’

Swindon has a reputation for being one of the UK’s main centres of innovation so it’s a great place for start-ups and small businesses to get their footing in their chosen industries. This is because like many of the UK’s important towns and cities, Swindon is conveniently located in the M4 Corridor.

Being a major technology hub, this area of the UK is often referred to as England’s ‘Silicon Valley’, and Swindon is particularly known for its numerous high-tech and research companies. Being home to less small businesses than London and other popular technology hubs, there are less larger businesses to compete with. There’s also plenty of support for start-ups and small businesses through the Wiltshire Chamber of Commerce and the Swindon and Wiltshire Growth Hub.

Crowds of people

You can take advantage of networking opportunities

As a Fast Growth City alongside Norwich, Milton Keynes, Cambridge, and Oxford, Swindon is a popular location for start-ups, and there’s plenty of support to be found for both new and small businesses in Swindon. However, much of this support can be found through the town’s networking opportunities, which offers you a great way to make new business contacts and get your name out there.

Some examples of networking events in the area include 4Networking Swindon, the Swindon Business Networking Lunch (from NRG Business Networks), and Swindon Business Village (which costs just £10 a week to attend their weekly networking mornings). The local business group, Switch on to Swindon, is also always running networking events!

For more business networking opportunities in Swindon, check out Find Networking Events and Event Brite.

There’s plenty to see and do

Swindon is a large and growing town that’s home to countless coffee shops, pubs, restaurants, public parks, and libraries, both in the Town Centre and Swindon’s many business parks (including Delta, Clearwater, and Lydiard Fields). This means there’s countless venues to choose from for planning fun events with your work team, as well as having more casual meetings with your staff and clients.

Due to its large size, the borough of Swindon also has many primary and secondary schools, as well as two further education Colleges. Swindon is also located close to the city of Bath, which is home to two universities, so there are plenty of opportunities to develop new skills.

Kingston House serviced office, SwindonRombourne’s serviced offices in Swindon are conveniently located on the Lydiard Fields Business Park, which has great amenities and plenty to do at lunch. Lydiard Fields is also adjacent to Junction 16 of the M4 and is a short drive from the Swindon Town Centre, so it’s a great location to do business!

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